Research and strategy
We study your product, competitors and the Ad Library and define audiences, offers and the funnel for your goal.
- Competitor and niche analysis
- Audience personas and segments
- Media plan and forecast
Meta Ads management
Facebook and Instagram ads that bring you leads
We launch and run Meta Ads for your goals: leads, online store sales, bookings. We build the strategy, prepare creatives, set up tracking and lower your cost per result every week.
Meta Ads ManagerAdvantage+ReelsStoriesLead AdsPixelConversions APIGA4CRM
What Instagram and Facebook are and who uses them
Instagram and Facebook are Meta’s largest social networks, and ads on both run from one account. People scroll the feed, Reels and Stories, follow brands and buy straight from posts.
3Bmonthly Instagram users, and over 3B on Facebook
52% / 48%men and women in Instagram’s global ad audience
≈63%of Instagram’s ad audience is aged 18–34
9 in 10Instagram users follow at least one business account
1Who
- From students to business owners
- Shoppers looking for products and services in the feed
- Women and men almost equally
2Where from
- India, the US, Brazil, Indonesia — the largest markets
- Europe: the UK, Germany, Italy, France
- The UK — 33.4M in Instagram’s ad reach
3Why they come
- Following friends, creators and brands
- Watching Reels and Stories
- Finding and buying products and services
Where Instagram’s audience is largest
Instagram ad reach by country, millions. Source: DataReportal, January 2025.
IN
India414 M
US
United States172 M
BR
Brazil141 M
ID
Indonesia103 M
TR
Turkey58.5 M
JP
Japan57.5 M
MX
Mexico48.8 M
GB
United Kingdom33.4 M
DE
Germany31.3 M
UA
Ukraine12.0 M
61% of Instagram’s audience in Ukraine are women; another 13.9M use Facebook.PL
Poland11.3 M
Another 18.7M people in Poland use Facebook.Meta placements: where your ads appear
One campaign in Meta Ads Manager can run across six Meta apps and networks. We choose placements for your audience, format and budget, and the system moves spend to wherever results are cheaper.
The main placement for visual products and services: photos, short videos and Stories.
Feed and ExploreStoriesReels
The broadest audience aged 25+. Works for services, local businesses and older audiences.
Feed and MarketplaceReels and StoriesVideo and search
Messenger
Ads in the chat list and ads that open a conversation with your page.
Inbox adsStoriesClick-to-Messenger
Ads in the Updates tab between Status updates and in Channels. Personal chats stay ad-free. Availability depends on the country.
StatusChannelsClick-to-WhatsApp from Instagram and Facebook
Threads
Also Meta. Threads feed ads have been available in all countries since 2026 and switch on together with Instagram.
Images and videoCarousels4:5 format
Audience Network
Ads in mobile apps and on Meta partner websites. Extra low-cost reach.
Apps and gamesNative and banner adsRewarded video
What Meta Ads management includes
The full cycle: from market research to weekly optimisation and reports.
Audiences and targeting
We combine broad targeting, interests, lookalikes and retargeting so the algorithm finds buyers fast.
- Broad and interest audiences
- Lookalikes of your customers
- Retargeting visitors and engagers
Creatives and copy
We write briefs, copy and visuals for Reels, Stories and Feed and test angles and formats.
- Video and static creatives
- Copy for each segment
- A/B tests of offers and formats
Lead forms and funnels
We collect leads via lead forms, your website, Instagram Direct or a chatbot, whichever is cheapest in your niche.
- Lead Ads with qualifying questions
- Traffic to a site or quiz
- Messages in Direct and Messenger
Pixel, CAPI and analytics
We set up Meta Pixel, the Conversions API, events and UTMs so the algorithm learns from real leads and sales.
- Meta Pixel and Conversions API
- Events and conversions for your goal
- GA4 and leads sent to your CRM
Optimisation and reports
Every week we move budget, switch off weak ad sets and scale the ones that work, and report in plain language.
- Cost per lead and ROAS control
- Scaling winning campaigns
- Clear reports and recommendations
Who Meta ads work for
Facebook and Instagram create demand where people are not searching for your product yet.
1Online stores
- Sales from your product catalog
- Cart retargeting
- Repeat purchases
- Seasonal promotions
2Services and local business
- Bookings for salons and clinics
- Leads for renovation and construction
- Restaurants and delivery
- City or area targeting
3Education and info products
- Webinar sign-ups
- Course sales
- Leads for online schools
- Chatbot funnels
4B2B and high-ticket
- Leads for your sales team
- Real estate and cars
- Exhibitions and events
- Long nurturing cycles
How we launch your ads
The first results usually come in the first week after launch.
Audit and strategy
We review your ad account, site and competitors and plan the tests.
2–3 daysPreparation
Creatives, copy, audiences, Pixel and Conversions API.
3–5 daysLaunch and tests
We launch several ad sets and quickly find the winners.
1–2 weeksScaling
We increase budget on what brings leads at your target cost.
ongoingWhy ADS Wind
1Focused on leads and sales
We judge our work by cost per lead, sales and return on ad spend, not by reach.
2Experience in 30+ countries
We have run ads for businesses in Ukraine, Europe and the US across dozens of niches.
3A system, not just ads
We connect your ads with your website, chatbots, CRM and analytics so no lead gets lost.
FAQ
How much do Facebook and Instagram ads cost?
You pay the ad budget to Meta and a management fee to us. For a test, $300–500 a month of ad spend is usually enough. We quote the management fee after a free audit.
When will the first leads come?
Usually in the first days after launch. The first 1–2 weeks are for the algorithm to learn and for testing; after that the cost per lead stabilises and can be lowered.
Which is better, Facebook or Instagram?
We run both from one Meta account and let the algorithm show ads where results are cheaper. If needed, we limit placements to fit your audience.
Do you make the creatives?
Yes. We write briefs, copy and design visuals, and make videos with you or from your content. We keep testing new creatives because they affect the cost per lead most.
What do you need from us to start?
Access to your ad account and Business Manager, your website or page, some product photos and videos, and answers to our brief. We set up everything else.
How do you report results?
You see leads, cost per lead, spend and sales by channel in a clear report, plus weekly recommendations in a shared chat.
