Placement
A labelled “Sponsored” card below a completed ChatGPT answer. Ads never change the answer itself.
- Name, logo, headline, text, image
- Call to action and link to your site
- Product carousels from a feed (beta)
A new ad channel
Ads in ChatGPT: reach customers as they decide
People ask ChatGPT what to buy, where to go and whom to hire. Your ad appears right under the answer. We set up the account, tracking and campaigns while competition here is still low.
OpenAI Ads ManagerContext hintsCPCCPMoCPCOpenAI PixelConversions APIProduct feed
How ChatGPT ads work
The essentials as of October 2026. The platform moves fast, so we check the current rules before every launch.
Who sees them
Adult users on the Free and Go plans. Paid Plus, Pro and Business plans are ad-free.
- No users under 18
- No temporary chats
- Country and device targeting
Targeting
Instead of keywords you write context hints: the conversation topics where your offer fits. The system uses them as a signal.
- User topics and intent
- Customer-list audiences
- Contextual only in Europe
Privacy
Advertisers never receive chats, names or contact details, only aggregated campaign statistics.
- No access to conversations
- Aggregated reporting
- Clear ad labelling
Bidding
A relevance-weighted auction. Pay per impression, per click, or optimise for conversions with a bid cap.
- CPM, per 1,000 impressions
- CPC, per click
- oCPC, for conversions
Measurement
OpenAI Pixel on your site and the Conversions API for server events; UTM tags pass through on click.
- Pixel + Conversions API
- Event deduplication
- CRM and GA4 via UTM
Who it’s for
OpenAI restricts categories strictly. We check your niche before we start.
1Allowed
- Products and e-commerce
- Local services
- Travel and entertainment
- Education and digital products
2Restricted
- Finance
- Healthcare
- Legal services
- US only, with manual review
3Prohibited
- Gambling, alcohol, tobacco
- Dating and adult content
- Politics, job listings
- Individual real estate listings
4You’ll need
- A market where Ads Manager is open
- Business verification
- A site with OpenAI Pixel
- A test budget for learning
How we launch
From niche check to first reports: usually 1–2 weeks.
Check
Market, category, OpenAI policies and your niche’s potential.
1–2 daysAccount and tracking
Ads Manager account, verification, Pixel, Conversions API, UTMs.
2–4 daysCampaigns
Context hints, copy, images, product feed and bids.
2–3 daysTest and scale
Launch with a test budget, review leads and scale what works.
ongoingFAQ
Are ChatGPT ads available in my country?
OpenAI is opening self-serve Ads Manager gradually: the US first, then Europe and other regions from late August 2026. The country list changes often, so we check availability for your market during the consultation.
How much do ChatGPT ads cost?
Prices are set in an auction and depend on your niche and competition. OpenAI suggests a starting CPC bid of about $3–5, and campaigns have daily minimums that vary by market. We’ll size a test budget for your goals.
How is it different from Google Ads?
In Google you buy keywords; in ChatGPT you buy conversation context: the ad appears when someone discusses a topic where your offer fits. There are no keywords or search-term reports, so good context hints and conversion tracking matter most.
Can advertisers see my ChatGPT conversations?
No. OpenAI does not share conversations, names, contact details or precise location with advertisers, only aggregated impressions, clicks and conversions.
Is it worth starting now?
If your niche is allowed and your market is open, yes: competition in a new channel is still low, and what you learn now pays off when everyone else arrives.
