Audit and strategy
We analyse demand, search competitors and your account, choose campaign types and forecast the budget.
- Demand and competitor analysis
- Account structure
- Budget and results forecast
Google Ads management
Google Ads for people already searching for your product
We show your ads to people searching for your products or services on Google and YouTube right now. We build keyword lists, set up campaigns and conversions and manage bids for cost per lead and ROAS.
Google AdsSearchPerformance MaxShoppingYouTubeDemand GenGA4GTMMerchant Center
What Google Ads management includes
From audit and keyword research to weekly bid optimisation and reports.
Search campaigns
We build keyword and negative lists and write ads that answer the query and lead to a relevant page.
- Keywords and negatives
- Responsive ads and assets
- Relevant landing pages
Performance Max and Shopping
We set up Merchant Center, the product feed and Performance Max campaigns for online stores.
- Merchant Center and feed
- Asset groups and audience signals
- Optimising for ROAS
YouTube and Demand Gen
We run video ads and Demand Gen for reach and remarketing to people who already know your brand.
- YouTube video campaigns
- Demand Gen and remarketing
- Audiences from your data
Conversions and analytics
We set up GA4, Google Tag Manager and enhanced conversions so bidding optimises for real leads.
- GA4 and Google Tag Manager
- Enhanced conversions
- Sales imported from your CRM
Optimisation and reports
We manage bids and budget, clean search terms, test ads and report results every week.
- Bid strategies for CPA and ROAS
- Search term analysis
- Clear reports
Who needs Google Ads
Google Ads works best where there is already search demand for your product.
1Services
- Renovation and construction
- Healthcare and beauty
- Legal and financial services
- Emergency call-outs
2Online stores
- Google Shopping
- Performance Max
- Remarketing
- Seasonal sales
3B2B
- Equipment and materials
- IT and SaaS
- Logistics
- Professional services
4Local business
- Restaurants and delivery
- Clinics and salons
- Car services
- Map and area ads
How we set up Google Ads
The first search leads often arrive in the first days.
Audit and keywords
Demand, competitors, keywords and campaign structure.
2–4 daysSetup
Campaigns, ads, GA4, GTM and conversions.
3–5 daysLaunch and learning
First data, search term cleanup and bid adjustments.
2–3 weeksOptimisation
Scaling profitable campaigns and new tests.
ongoingWhy ADS Wind
1You pay for relevant clicks
We keep cleaning search terms so budget is not wasted on irrelevant traffic.
2Optimised for sales
We send real leads and sales back to Google so bidding works for profit.
3B2B and e-commerce experience
We have lead generation cases for B2B and sales cases for online stores.
FAQ
How much does Google Ads cost?
You pay Google for clicks and us for management. The cost per click depends on your niche and competition. A test usually needs $300–500 a month or more; we will be more precise after a demand analysis.
Search or Performance Max?
For services and B2B we usually start with Search, as it brings the most relevant leads. For online stores we add Performance Max and Shopping.
How long until I see results?
The first leads often come in the first days, but stable results need 2–3 weeks of learning and search term cleanup.
Do I need a website for Google Ads?
Yes, a fast page with a clear offer and a form. If you don’t have one, we can build an ad-ready landing page.
Do you set up analytics?
Yes. We set up GA4, Google Tag Manager, conversions and, where possible, sales imports from your CRM.
How do you report?
We send regular reports on spend, leads, cost per lead and sales, and explain in a shared chat what we changed and why.
