Strategy and research
We study your audience, trends and competitors’ ads and define the offer and campaign goals.
- Niche and competitor analysis
- Trends and formats for your product
- Test and budget plan
TikTok advertising
TikTok ads that sell, not just collect views
TikTok offers cheap reach and millions of users who buy through video. We set up TikTok Ads for leads and sales: from creatives made for the platform to pixel setup and optimisation.
TikTok Ads ManagerSpark AdsSmart+TikTok PixelEvents APICatalogLead GenerationGA4
What TikTok is and who uses it
TikTok is a platform for short vertical videos where the feed is shaped by the algorithm, not by follows. Even a new account can reach millions of views, and ads look like ordinary videos.
1.59Badults in TikTok’s ad reach
55% / 45%men and women in the global ad audience
≈2 in 3adult users are aged 18–34
24.8Madults in TikTok’s ad reach in the UK
21.8Madults in TikTok’s ad reach in Germany
11.4Madults in TikTok’s ad reach in Poland — about as many as on Instagram
1Who
- Gen Z and millennials
- Men and women almost equally
- People who discover new products through video
2Where from
- The US, Indonesia, Brazil, Mexico — the largest markets
- Europe: the UK, Germany, France, Poland
- The UK — 24.8M adults in ad reach
3Why they come
- Entertaining and useful short videos
- Trends, challenges and product reviews
- Ideas and tips on what to buy
Where TikTok’s audience is largest
Ad reach by country, adults 18+, millions. Source: DataReportal, January 2025.
US
United States136 M
ID
Indonesia108 M
BR
Brazil91.7 M
MX
Mexico85.4 M
PK
Pakistan66.9 M
PH
Philippines62.3 M
BD
Bangladesh46.5 M
EG
Egypt41.3 M
UA
Ukraine17.0 M
More than Instagram (12M) and Facebook (13.9M); 57% of the audience are men.PL
Poland11.4 M
DE
Germany21.8 M
GB
United Kingdom24.8 M
What TikTok Ads management includes
TikTok needs its own approach to creatives and tracking. We handle all of it.
Scripts and creatives
We write short-video scripts with a strong hook in the first seconds and work with UGC and creators.
- Scripts made for TikTok
- UGC and creator partnerships
- Constant creative refresh
Spark Ads and formats
We run In-Feed ads, Spark Ads from organic videos, catalog ads and lead forms.
- Spark Ads from your videos
- Product catalog for e-commerce
- Instant Forms for leads
Targeting
We combine broad targeting with interests, behaviours and custom audiences.
- Interests and behaviours
- Video and website audiences
- Lookalikes of your buyers
Pixel and Events API
We set up TikTok Pixel, the Events API and events so the algorithm optimises for sales, not clicks.
- TikTok Pixel and Events API
- Purchase and lead events
- UTMs and GA4 analytics
Optimisation and scaling
We watch for creative fatigue, move budget and scale the best ad groups.
- CPA and ROAS control
- Creative rotation
- Weekly reports
Who TikTok Ads work for
TikTok works best for products you can show vividly on video.
1E-commerce
- Clothing and footwear
- Beauty and skincare
- Accessories and gadgets
- Home goods
2Restaurants and entertainment
- Food delivery
- Cafes and bars
- Events and concerts
- Travel and leisure
3Education
- Online courses
- Language schools
- Webinars and challenges
- Learning apps
4Brands
- New product launches
- Brand awareness
- Younger audiences
- Creator partnerships
How we launch TikTok Ads
From the first script to steady sales.
Research and strategy
Niche, audience, trends and offer.
2–3 daysCreatives
Scripts, filming or UGC, editing for TikTok.
3–7 daysLaunch and tests
Several campaigns and creatives to find the winners fast.
1–2 weeksScaling
More budget for the best ad groups and new creatives.
ongoingWhy ADS Wind
1Creatives made for the platform
We know TikTok rewards native content, not recycled Instagram ads.
2Optimised for sales
We set up the pixel and Events API so you pay for results, not views.
3Fashion and e-commerce experience
We have cases with stable TikTok ad ROI for more than six months.
TikTok Ads case studies
FAQ
How much do TikTok ads cost?
You pay the ad budget to TikTok and a management fee to us. For a test we recommend $300–500 a month or more. We quote the fee after reviewing your niche.
Do I need a TikTok account to advertise?
Regular ads only need an ad account. Spark Ads need a brand or creator account whose videos we promote.
Who films the videos?
We write the scripts and help with filming, work with UGC creators or edit videos from your content.
Does TikTok work for B2B?
TikTok is mostly stronger for B2C. For B2B it can build awareness, but leads are usually cheaper in Google Ads and LinkedIn.
How fast will I see results?
The first leads or sales come in the first days; stable results usually take 2–3 weeks of creative testing.
