Sponsored posts
Images, video, carousels and documents right in the feed. The core format for B2B lead generation.
- Single image and video
- Carousels
- Document Ads: guides and checklists
B2B lead generation
LinkedIn Ads: leads from the people who decide
We put your ads in front of owners, directors and managers at the companies you need: by job title, industry, company size and even a list of named accounts. For B2B, IT, professional services and hiring.
Campaign ManagerLead Gen FormsMatched AudiencesABMThought Leader AdsInsight TagConversions APICRM
LinkedIn ad formats
We match the format to the funnel: from awareness among target accounts to a lead without leaving LinkedIn.
Targeting
LinkedIn knows each member’s job title, seniority, industry and employer. We narrow the audience to the people who actually buy.
- Job title, seniority, function
- Industry and company size
- Skills and interests
Lead Gen Forms
The form opens inside LinkedIn, prefilled from the member’s profile. It converts better than sending people to a website.
- Name, job title, company, email
- Your own questions
- Leads sent to your CRM
ABM and retargeting
Ads to a list of named companies, plus retargeting of your site visitors and your contacts.
- Company lists (ABM)
- Website and video retargeting
- Contact lists and lookalike audiences
Messages and Thought Leader Ads
Messages to LinkedIn inboxes, and posts by your founder or experts promoted under their own name.
- Conversation Ads
- Executive posts as ads
- Event invitations
Measurement
Insight Tag on your site and the Conversions API, so we count leads, not just clicks, and feed lead quality back to LinkedIn.
- Insight Tag + Conversions API
- CRM integration
- Cost-per-lead reporting
Who it’s for
A LinkedIn click costs more than a Meta click, but it pays off where a single deal is worth hundreds or thousands of dollars.
1B2B services
- Consulting, outsourcing, agencies
- Legal and financial services
- Logistics and manufacturing
2IT and SaaS
- Selling software to businesses
- Demos and free trials
- Entering EU and US markets
3Hiring and employer brand
- Finding specialists and managers
- Employer branding
- Recruitment agencies
4Education and events
- MBAs and professional courses
- Conferences and webinars
- Corporate training
How we launch
From audience to first leads: usually two weeks.
Audience and offer
Buyer profile: job titles, industries, company sizes, ABM lists. An offer a B2B buyer will trade contact details for.
2–3 daysAccount and tracking
Campaign Manager, company page, Insight Tag, Conversions API, lead forms and leads synced to your CRM.
2–3 daysCreatives and campaigns
Copy, visuals, document lead magnets, several audiences and formats to test.
3–5 daysTest and scale
Lead review with your sales team, cutting expensive segments and scaling the best ones.
ongoingFAQ
How much do LinkedIn ads cost?
Prices are set in an auction. In B2B niches a click usually costs more than on Meta or Google because the audience is narrow and has budget. The minimum daily campaign budget on LinkedIn is $10. We size a test budget for your niche and market.
Does LinkedIn work for B2C sales?
Rarely. LinkedIn is strong where a company, or a professional for their work, is the buyer. For most B2C products, Meta Ads, TikTok Ads and Google Ads are cheaper and more effective.
Can we target Ukraine, Europe or the US?
Yes, targeting works for any country or city. LinkedIn’s audience is largest in the US and Europe, which makes it especially useful for entering those markets.
Lead form or website: which is better?
Lead forms usually bring more leads because they are prefilled from the profile in two clicks. A website brings warmer leads. We often run both and compare the cost of a qualified lead.
When will the first leads come in?
The first leads usually arrive within days of launch. To see the real cost of a qualified lead, plan for 2–4 weeks of testing.