Standard Pins
A vertical photo of a product or a room linking to your site. The simplest and cheapest format to start with.
- 2:3 images
- Keywords and interests
- Traffic to the product page
Sales in the US and Europe
Pinterest Ads: shoppers already looking for ideas
People open Pinterest to plan a renovation, a wardrobe, a wedding or a gift, before they have picked a brand. We put your products in front of them at exactly that moment: in search, in the feed and next to similar Pins.
Ads ManagerPinterest TagConversions APICatalogsShopping AdsPerformance+ShopifyGA4
What Pinterest is and who uses it
Pinterest is a search engine for visual ideas. People don’t scroll friends’ updates here; they look for what to buy and how to do it. That is why ads look like regular Pins and read as advice, not banners.
631Mmonthly active users, a record in Q1 2026
50%+of users are Gen Z, the largest and fastest-growing group
≈7 in 10users are women, who make most household buying decisions
159Musers in Europe and 106M in the US and Canada
1Who
- Women aged 18–45 and Gen Z
- People who plan purchases ahead
- Above-average income in the US and EU
2Where
- US and Canada
- UK, Germany, France and other EU countries
- Australia
3Why they come
- Find an idea and save it for later
- Compare options before buying
- Buy straight from a Pin
Where Pinterest’s audience is largest
Ad reach by country, millions. Source: DataReportal, January 2025.
US
United States96.0 M
BR
Brazil40.3 M
MX
Mexico26.7 M
DE
Germany22.6 M
FR
France18.9 M
GB
United Kingdom15.5 M
UA
Ukraine
Pinterest ads do not run in Ukraine, so the channel is for selling to the US, Europe and Canada.PL
Poland7.1 M
Pinterest ads do not run in Ukraine. The channel is for brands selling to the US, Canada, Europe and Australia through their own site, Shopify, Etsy or Amazon.
Pinterest ad formats
We match the format to the goal: from reaching new shoppers to sales from your catalog.
Video Pins
Short vertical video in the feed and search. Shows the product in use.
- 6–15 second videos
- Autoplay without sound
- Reach and traffic
Carousels and collections
Several products in one ad: an outfit, a room, a set. People swipe and pick.
- Up to 5 cards per carousel
- Hero image + products
- Edits and looks
Shopping Ads from your catalog
We connect your product feed and Pinterest shows the right items with prices. The core format for online stores.
- Feed from Shopify or your site
- Dynamic retargeting
- Performance+ campaigns
Targeting
Pinterest knows what people search for and save. We target by queries, interests and behaviour.
- Keywords and interests
- Website visitor retargeting
- Actalike audiences
Measurement
Pinterest Tag and the Conversions API count purchases, not just clicks, so the algorithm looks for buyers.
- Pinterest Tag + Conversions API
- Add-to-cart and purchase events
- ROAS reporting
Which niches fit best
Pinterest works where a product sells on looks and purchases are planned ahead. For B2B, local services and urgent purchases, Google Ads or Meta Ads are a better fit.
1Home and interiors
- Furniture, textiles, decor
- Lighting and tableware
- Renovation and design services
2Fashion and beauty
- Clothing, shoes, jewellery
- Cosmetics and skincare
- Accessories and bags
3Weddings, holidays, gifts
- Wedding dresses and decor
- Gifts and cards
- Seasonal collections
4Handmade and hobbies
- Etsy shops
- Crafts and DIY
- Products for kids and pets
- Niche, competitor and market research (US, EU or another country)
- Business account, Ads Manager, Pinterest Tag and Conversions API
- Product catalog and Shopping Ads setup
- First campaigns: keywords, audiences, creatives
- Report and scaling plan after the test
How we launch
From audit to first sales: usually 2–3 weeks.
Niche and market
We check demand in Pinterest Trends, key searches, competitors and prices in your target market.
2–3 daysAccount and tracking
Business account, site verification, Pinterest Tag, Conversions API and the product catalog.
3–5 daysCreatives and campaigns
Vertical photos and videos, copy in English or the market’s language, several audiences to test.
3–5 daysTest and scale
We cut expensive combinations and move budget to the best products and audiences.
ongoingFAQ
How much do Pinterest ads cost?
A paid traffic launch starts from $500: niche research, account, tracking and catalog setup, and the first campaigns. Ad spend is paid separately; for a test we suggest at least $20–30 a day for 2–4 weeks.
Can we advertise on Pinterest in Ukraine?
No, Pinterest ads do not run in Ukraine. The channel suits brands selling to the US, Canada, Europe or Australia. For the Ukrainian market, Meta Ads, TikTok Ads and Google Ads work better.
How is Pinterest different from Instagram?
On Instagram people watch friends and creators; on Pinterest they look for ideas to buy. Pins keep bringing traffic for months, and ads look like regular advice.
What do you need from us to start?
A website or a Shopify, Etsy or Amazon store that accepts payment from the target country, good product photos and site access to install the Pinterest Tag. No photos yet? We will tell you how to make them.
When will the first sales come in?
First clicks and add-to-carts show up within days. Pinterest is a planning channel, so the real cost per sale becomes clear after 2–4 weeks of testing.
