Step-by-Step Guide: Creating Quizzes That Generate Leads and Boost Sales

Quizzes and Their Types

A quiz is an online questionnaire designed to gather information about potential buyers and collect their contact details. User contacts are your leads (applications). Based on quiz results, you can create personalized commercial offers.

Quizzes are highly popular among marketers and sales teams because they’re easy to use and incredibly efficient. Here are some of their advantages:

• DIY Creation: You can create a quiz without being a programmer or web designer. All you need is to define the goal you want to achieve with the quiz and use the intuitive interface of the quiz builder.
• Fast Setup: It takes only 10–15 minutes to create a quiz.
• Integrated CRM: All your leads are stored in a built-in CRM system where you can view, filter, and manage them.
• Wide Integration Options: The ADS Quiz builder offers extensive integration capabilities with various services and many other features we’ll discuss further in this article.

We developed our quiz service based on insights into consumer behavior. We can confidently say that quizzes can boost your sales.

Let’s look at some examples to see how this works.

Use Cases

Scenario 1: You place a lead form (where users enter just their name and phone number) on your website and receive an application. A sales specialist then calls the user to understand their request, determine which of your products or services they’re interested in, and gather additional details. This first contact happens in a “question-and-answer” format. After that, the sales rep needs time to process the information and prepare an offer, followed by a second call to present the proposal. Unfortunately, the second call often reduces the likelihood of a sale, as it gives the customer time to reconsider, find counterarguments, or even turn to another provider.

Scenario 2: You receive a lead from a quiz. It already contains insights about the potential client’s preferences and the key details of their request. This allows the sales specialist to present a commercial offer during the first contact without needing to gather additional information.

The conversion rate from leads to sales in the first scenario is about 4%, while in the second scenario, it reaches up to 25%. The difference is clear, isn’t it?

Types of Quizzes

Here are four main types of quizzes:

1. Contact Collection Quiz: Add a page to your quiz asking respondents to leave their contact details to grow your database.
2. Entertainment Quiz: An excellent way to make your content more engaging on your website or social media. Polls asking your audience to share experiences or give advice work particularly well. People love when their opinion is valued, and it helps build trust between you and your customers.
3. Survey Quiz: Useful when you need detailed information to create a personalized offer. These quizzes are also popular among HR specialists as a replacement for traditional resumes.
4. Sales Quiz: Designed to identify a potential buyer’s needs and incentivize them to complete the quiz with a small reward (e.g., a discount or freebie).

In reality, one quiz can serve multiple purposes if it’s created with the right structure and strategy.

How to Create a Multifunctional Quiz

With ADS Quiz, creating a quiz requires minimal time and effort.

You can either design a quiz from scratch or choose from a variety of ready-made templates.

Before starting, determine the exact information you want to collect. Then, follow this structure:

1. Welcome Page
2. Questions
3. Contact Page
4. Thank You Page

The Welcome Page should include information about the quiz topic, the number of questions, and the estimated time to complete it. The goal of this page is to grab the user’s attention and encourage them to start the quiz. You can boost conversion rates by offering a small reward for completing the quiz.

Customizing Questions

Focus on crafting your quiz questions carefully, as the answers will form the foundation of your future offers.

• Limit the number of questions to 4–6 to ensure completion.
• Provide clear answer options, but if lead quality is a concern, include 1–2 open-ended questions to filter out less serious respondents.

The ADS Quiz builder includes a logic function, allowing you to create branching questions based on previous answers. This helps personalize the quiz and makes it more engaging for users.

Collecting Contact Information

The Contact Page in ADS Quiz can include up to four fields. The fields for email and phone numbers have validation to ensure proper formatting.

After providing their contact information, users can either be directed to a Thank You Page or redirected to your website, depending on your preference.

Integration and Analytics

To efficiently manage leads, the ADS Quiz builder includes a built-in CRM system. If you prefer, you can connect your quiz to third-party tools like Google Sheets or use integrations via Webhooks. You can also send lead data to an email or Telegram bot.

Quizzes can also be connected to ad platforms like Facebook Ads and Google Ads, and you can integrate analytics tools such as Google Analytics, Tag Manager, or Facebook Pixel.

Conclusion

Quizzes are a powerful tool for lead generation, market research, and understanding your audience.

With ADS Quiz, you get:

• An intuitive interface with ready-made templates;
• Extensive integration capabilities;
• Built-in CRM and analytics tools;
• Easy embedding options for your website.

Try using quizzes to boost your business! 😊