Paid Social Media Advertising: Lead Forms, Page Sales or a Website?
Running paid social media advertising on Facebook or Instagram but not sure where to send the traffic — a lead form, a direct-message convers…
Why Your Ads Don’t Convert: Fixing the Funnel
Ads are running, the budget is spent — and sales still aren’t coming in? In most cases the problem isn’t the ad campaign itself, it’s the funnel:…
B2B PPC Lead Generation: A Case Study and Results
A long sales cycle, a five-figure ticket price and a narrow audience — three signs most agencies shy away from B2B. Here’s how B2B PPC lead g…
Instagram Ads for Beauty Salons: A Paid Social Case Study
The client wanted 100+ new clients a month — not “clicks” or “likes,” but real bookings at the salon. Over six months we ran three ad objectives…
Digital Marketing Strategy: Why Your Business Needs a Plan Before You Launch Ads
Many businesses launch ads without a plan and burn through budget with no real growth to show for it. A digital marketing strategy fixes that: i…
Lead Generation, Marketing, and Branding: How a Full-Service Digital Marketing Agency Works
Most business owners launch some ads, get a few first customers — and stop right there, even though lead generation is only step one of three…
2500 applications for $3.5 to the gymnastics center using Facebook Ads
The client is a network of sports complexes that teach people gymnastics. A large number of locations, the widest possible age range of potential c…
Investlab’s comprehensive B2B marketing promotion. Laboratory equipment
The main source of new requests for the company is Google Search Ads, which generates 70% of new calls to sales managers. Before launching the ads…
