{"id":6677,"date":"2026-04-22T12:17:44","date_gmt":"2026-04-22T09:17:44","guid":{"rendered":"https:\/\/ads-wind.com\/?p=6677"},"modified":"2026-04-22T12:17:44","modified_gmt":"2026-04-22T09:17:44","slug":"case-lead-generation-for-a-bridal-dress-salon-in-lisbon-meta-ads","status":"publish","type":"post","link":"https:\/\/ads-wind.com\/en\/cases-en\/case-lead-generation-for-a-bridal-dress-salon-in-lisbon-meta-ads\/","title":{"rendered":"Case: lead generation for a bridal dress salon in Lisbon (Meta Ads)"},"content":{"rendered":"<p data-start=\"564\" data-end=\"914\"><strong data-start=\"564\" data-end=\"585\">About the project<\/strong><br data-start=\"585\" data-end=\"588\" \/>The client is a bridal dress salon in Lisbon (Portugal).<br data-start=\"644\" data-end=\"647\" \/>The main task is to attract women for dress fittings through Meta Ads.<br data-start=\"717\" data-end=\"720\" \/>Funnel format: lead acquisition via the website (form) and WhatsApp.<br data-start=\"788\" data-end=\"791\" \/><strong data-start=\"791\" data-end=\"912\">An important feature \u2014 most leads came through WhatsApp, which influenced the approach to analytics and optimization.<\/strong><\/p>\n<p data-start=\"916\" data-end=\"930\"><strong data-start=\"916\" data-end=\"928\">Solution<\/strong><\/p>\n<p data-start=\"932\" data-end=\"1388\"><strong data-start=\"932\" data-end=\"973\">Building analytics and event tracking<\/strong><br data-start=\"973\" data-end=\"976\" \/>At the start, we implemented tracking of two key events:<br data-start=\"1032\" data-end=\"1035\" \/>Lead \u2014 after submitting the form (thank-you page)<br data-start=\"1084\" data-end=\"1087\" \/>Contact \u2014 click on the WhatsApp button<br data-start=\"1125\" data-end=\"1128\" \/>Campaign optimization was based on the Lead event, but in parallel we analyzed Contact. After the testing period, together with the client we confirmed that <strong data-start=\"1285\" data-end=\"1325\">WhatsApp leads are also high-quality<\/strong>, which allowed us to expand the evaluation of effectiveness.<\/p>\n<p data-start=\"1390\" data-end=\"1779\"><strong data-start=\"1390\" data-end=\"1410\">Audience testing<\/strong><br data-start=\"1410\" data-end=\"1413\" \/>At the start, we tested a wide range of audiences:<br data-start=\"1463\" data-end=\"1466\" \/>cold audience without interests (age + geo + gender)<br data-start=\"1518\" data-end=\"1521\" \/>audiences based on direct and related interests<br data-start=\"1568\" data-end=\"1571\" \/>separate groups for each interest for accurate analysis<br data-start=\"1626\" data-end=\"1629\" \/>After accumulating data: we created <strong data-start=\"1665\" data-end=\"1694\">Lookalike audiences (LLA)<\/strong> based on Lead and Contact events. This allowed us to scale effective combinations.<\/p>\n<p data-start=\"1781\" data-end=\"2006\"><strong data-start=\"1781\" data-end=\"1804\">Work with creatives<\/strong><br data-start=\"1804\" data-end=\"1807\" \/>In the project we used: videos with dresses (Love story, shoots near the ocean and in Lisbon) and static creatives in a fashion magazine style.<br data-start=\"1950\" data-end=\"1953\" \/><strong data-start=\"1953\" data-end=\"2004\">Focus \u2014 emotion, atmosphere, and visual appeal.<\/strong><\/p>\n<p data-start=\"1781\" data-end=\"2006\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6678\" src=\"https:\/\/ads-wind.com\/wp-content\/uploads\/\/3-3-175x300.png\" alt=\"\" width=\"175\" height=\"300\" title=\"\" srcset=\"https:\/\/ads-wind.com\/wp-content\/uploads\/3-3-175x300.png 175w, https:\/\/ads-wind.com\/wp-content\/uploads\/3-3-596x1024.png 596w, https:\/\/ads-wind.com\/wp-content\/uploads\/3-3.png 608w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6681\" src=\"https:\/\/ads-wind.com\/wp-content\/uploads\/\/2-3-175x300.png\" alt=\"\" width=\"175\" height=\"300\" title=\"\" srcset=\"https:\/\/ads-wind.com\/wp-content\/uploads\/2-3-175x300.png 175w, https:\/\/ads-wind.com\/wp-content\/uploads\/2-3-596x1024.png 596w, https:\/\/ads-wind.com\/wp-content\/uploads\/2-3.png 605w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6684\" src=\"https:\/\/ads-wind.com\/wp-content\/uploads\/\/1-5-174x300.png\" alt=\"\" width=\"174\" height=\"300\" title=\"\" srcset=\"https:\/\/ads-wind.com\/wp-content\/uploads\/1-5-174x300.png 174w, https:\/\/ads-wind.com\/wp-content\/uploads\/1-5-594x1024.png 594w, https:\/\/ads-wind.com\/wp-content\/uploads\/1-5.png 602w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/><\/p>\n<p data-start=\"2008\" data-end=\"2280\"><strong data-start=\"2008\" data-end=\"2052\">Finding and scaling winning combinations<\/strong><br data-start=\"2052\" data-end=\"2055\" \/>Key period: from 12.06.2025<br data-start=\"2082\" data-end=\"2085\" \/>A stable combination was found:<br data-start=\"2116\" data-end=\"2119\" \/>cold audience without interests<br data-start=\"2150\" data-end=\"2153\" \/>video creatives in Love story format<br data-start=\"2189\" data-end=\"2192\" \/><strong data-start=\"2192\" data-end=\"2278\">Result:<\/strong> 780 leads at \u20ac5.75. This campaign has been working steadily for 9+ months.<\/p>\n<p data-start=\"2282\" data-end=\"2432\">Additional scaling through promotions<br data-start=\"2323\" data-end=\"2326\" \/>From 12.01.2026, a campaign for dress sales was launched.<br data-start=\"2383\" data-end=\"2386\" \/><strong data-start=\"2386\" data-end=\"2430\">Result in 1.5 months: 231 leads at \u20ac2.46<\/strong><\/p>\n<p data-start=\"2434\" data-end=\"2574\"><strong data-start=\"2434\" data-end=\"2453\">Current results<\/strong><br data-start=\"2453\" data-end=\"2456\" \/>Over the last month: <strong data-start=\"2477\" data-end=\"2499\">240 leads at \u20ac3.14<\/strong>.<br data-start=\"2500\" data-end=\"2503\" \/>Two main campaigns continue to consistently generate leads and scale.<\/p>\n<p data-start=\"2576\" data-end=\"2956\"><strong data-start=\"2576\" data-end=\"2591\">Conclusions<\/strong><br data-start=\"2591\" data-end=\"2594\" \/>In the bridal services niche, emotional creatives play a key role<br data-start=\"2663\" data-end=\"2666\" \/>WhatsApp can be the main lead generation channel<br data-start=\"2718\" data-end=\"2721\" \/>Cold audiences without interests can deliver better results with the right creatives<br data-start=\"2809\" data-end=\"2812\" \/>Systematic testing allows finding combinations that work for months<br data-start=\"2883\" data-end=\"2886\" \/>Promotional campaigns can significantly reduce the cost per lead<\/p>\n<p data-start=\"2958\" data-end=\"3205\"><strong data-start=\"2958\" data-end=\"2983\">Want similar results?<\/strong><br data-start=\"2983\" data-end=\"2986\" \/>We will help you:<\/p>\n<ul>\n<li data-start=\"2958\" data-end=\"3205\">build a lead generation system<\/li>\n<li data-start=\"2958\" data-end=\"3205\">set up analytics<\/li>\n<li data-start=\"2958\" data-end=\"3205\">find effective combinations<\/li>\n<li data-start=\"2958\" data-end=\"3205\">scale advertising without losing efficiency<\/li>\n<\/ul>\n<p data-start=\"2958\" data-end=\"3205\"><br data-start=\"3131\" data-end=\"3134\" \/><strong data-start=\"3134\" data-end=\"3203\">Leave a request \u2014 we will show how this can work in your business<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the projectThe client is a bridal dress salon in Lisbon (Portugal).The main task is to attract women for dress fittings through Meta Ads.Funnel format: lead acquisition via the website (form) and WhatsApp.An important feature \u2014 most leads came through WhatsApp, which influenced the approach to analytics and optimization. Solution Building analytics and event trackingAt [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":6652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-6677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/posts\/6677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/comments?post=6677"}],"version-history":[{"count":2,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/posts\/6677\/revisions"}],"predecessor-version":[{"id":6688,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/posts\/6677\/revisions\/6688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/media\/6652"}],"wp:attachment":[{"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/media?parent=6677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/categories?post=6677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/tags?post=6677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}