{"id":6219,"date":"2025-03-28T12:42:28","date_gmt":"2025-03-28T09:42:28","guid":{"rendered":"https:\/\/ads-wind.com\/?p=6219"},"modified":"2025-03-31T10:12:30","modified_gmt":"2025-03-31T07:12:30","slug":"case-optimization-and-scaling-of-google-ads-for-care2cover-45","status":"publish","type":"post","link":"https:\/\/ads-wind.com\/en\/uncategorized\/case-optimization-and-scaling-of-google-ads-for-care2cover-45\/","title":{"rendered":"Case: Optimization and Scaling of Google Ads for Care2Cover. +45% Leads and Higher Efficiency"},"content":{"rendered":"

Case: How We Increased Lead Volume for Care2Cover by 45% Through Advertising Optimization<\/h3>\n

About the Client<\/h3>\n

Project:<\/strong> Care2Cover
Website:<\/strong> care2cover.be
Industry:<\/strong> Insulation contractor in Izegem, Belgium<\/p>\n

Care2Cover is a company specializing in insulation solutions for residential and commercial properties. They help clients reduce heating costs, increase energy efficiency, and create comfortable living conditions.<\/p>\n

There is steady demand for their services, as energy efficiency is not only about saving money but also an important ecological factor. However, the existing ad campaigns weren\u2019t delivering the expected results: advertising costs were growing, but the number of leads remained low.<\/p>\n

The Challenge<\/h3>\n

We began our collaboration with Care2Cover by conducting a detailed audit of their ad account. It revealed several critical issues limiting advertising performance:<\/p>\n

    \n
  • Inaccurate conversion tracking \u2014 only a portion of leads was being recorded, complicating performance analysis<\/li>\n
  • Incomplete service coverage \u2014 some business directions weren\u2019t being advertised, despite existing demand<\/li>\n
  • No ad extensions \u2014 this made the ads less appealing and affected click-through rates<\/li>\n
  • Low ad relevance \u2014 the ads didn\u2019t match users’ exact search queries<\/li>\n
  • Limited ad strategy \u2014 the company only used search campaigns, which prevented scaling and audience growth<\/li>\n<\/ul>\n

    Our goal<\/strong> was to turn the ad account into an effective lead generation tool and increase the number of inquiries.<\/p>\n

    The Solution<\/h3>\n

    We implemented a comprehensive approach to improve the campaigns and optimize all processes:<\/p>\n

    Accurate Conversion Tracking<\/strong>
    We fully revamped the user action tracking system by integrating Google Ads, Google Analytics, and GTM. As a result, algorithms received more quality data, improving automated bid optimization and ad efficiency.<\/p>\n

    Ad Account Structure Optimization<\/strong>
    We restructured the campaign logic and built a more efficient system that included:<\/p>\n

      \n
    • Extended service coverage \u2014 each direction received its own campaign with unique keywords<\/li>\n
    • Optimized ads \u2014 we rewrote the ad texts to make them more specific, relevant, and action-oriented<\/li>\n
    • Landing pages were updated based on user queries, improving their conversion rate<\/li>\n<\/ul>\n

      Adding Ad Extensions<\/strong>
      We enabled all possible Google Ads extensions, including:<\/p>\n

        \n
      • Additional links to direct users to specific pages<\/li>\n
      • Phone numbers for quick contact<\/li>\n
      • Information about discounts and promotions<\/li>\n<\/ul>\n

        These enhancements increased ad CTR and made them more attractive to users.<\/p>\n

        Launching Remarketing Campaigns<\/strong>
        To bring back users who didn\u2019t leave a request on their first visit, we launched remarketing via the Google Display Network and YouTube video ads. This helped re-engage interested prospects.<\/p>\n

        Using Performance Max to Scale<\/strong>
        To expand reach to the maximum, we launched Performance Max \u2014 Google\u2019s new ad format that automatically optimizes placements based on user behavior.<\/p>\n

        It included:<\/p>\n

          \n
        • Dynamic creatives with personalized messaging<\/li>\n
        • Adaptive audience signals targeting users most likely to convert<\/li>\n<\/ul>\n

          Geo-targeting and Budget Allocation<\/strong>
          We analyzed ad performance across regions and created separate campaigns for each location. This allowed us to optimize the budget and allocate more funds to high-converting regions.<\/p>\n

          \"\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430Results<\/h3>\n

          Comprehensive optimization led to a significant increase in lead generation:<\/p>\n

            \n
          • +45% more leads compared to the previous period<\/li>\n
          • 30% decrease in cost per lead, allowing for more efficient budget usage<\/li>\n
          • 25% increase in ad CTR thanks to full use of extensions<\/li>\n
          • Over 20% of users who didn\u2019t convert initially returned through remarketing campaigns<\/li>\n<\/ul>\n

            Conclusion<\/h3>\n

            Thanks to in-depth analysis, ad campaign optimization, and the use of new formats, we helped Care2Cover significantly improve their online marketing performance.<\/p>\n

            The result \u2014 more leads, lower cost per acquisition, and smarter budget allocation.<\/strong><\/p>\n

            Want similar results? Contact us \u2014 we\u2019ll find the right solution for your business!<\/p>\n","protected":false},"excerpt":{"rendered":"

            Case: How We Increased Lead Volume for Care2Cover by 45% Through Advertising Optimization About the Client Project: Care2CoverWebsite: care2cover.beIndustry: Insulation contractor in Izegem, Belgium Care2Cover is a company specializing in insulation solutions for residential and commercial properties. They help clients reduce heating costs, increase energy efficiency, and create comfortable living conditions. There is steady demand […]<\/p>\n","protected":false},"author":105,"featured_media":6202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,76,46],"tags":[],"class_list":["post-6219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en","category-contextual-advertising-google-ads","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/posts\/6219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/comments?post=6219"}],"version-history":[{"count":2,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/posts\/6219\/revisions"}],"predecessor-version":[{"id":6230,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/posts\/6219\/revisions\/6230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/media\/6202"}],"wp:attachment":[{"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/media?parent=6219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/categories?post=6219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ads-wind.com\/en\/wp-json\/wp\/v2\/tags?post=6219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}