A quiz<\/strong> is an online questionnaire designed to gather information about potential buyers and collect their contact details. User contacts are your leads (applications). Based on quiz results, you can create personalized commercial offers.<\/p>\n Quizzes are highly popular among marketers and sales teams because they\u2019re easy to use and incredibly efficient. Here are some of their advantages:<\/p>\n We developed our quiz service based on insights into consumer behavior. We can confidently say that quizzes can boost your sales.<\/p>\n Let\u2019s look at some examples to see how this works.<\/p>\n Scenario 1<\/strong>: You place a lead form (where users enter just their name and phone number) on your website and receive an application. A sales specialist then calls the user to understand their request, determine which of your products or services they\u2019re interested in, and gather additional details. This first contact happens in a \u201cquestion-and-answer\u201d format. After that, the sales rep needs time to process the information and prepare an offer, followed by a second call to present the proposal. Unfortunately, the second call often reduces the likelihood of a sale, as it gives the customer time to reconsider, find counterarguments, or even turn to another provider.<\/p>\n Scenario 2<\/strong>: You receive a lead from a quiz. It already contains insights about the potential client\u2019s preferences and the key details of their request. This allows the sales specialist to present a commercial offer during the first contact without needing to gather additional information.<\/p>\n The conversion rate from leads to sales in the first scenario is about 4%<\/strong>, while in the second scenario, it reaches up to 25%<\/strong>. The difference is clear, isn\u2019t it?<\/p>\n Here are four main types of quizzes:<\/p>\n In reality, one quiz can serve multiple purposes if it\u2019s created with the right structure and strategy.<\/p>\n With ADS Quiz<\/strong>, creating a quiz requires minimal time and effort.<\/p>\n You can either design a quiz from scratch or choose from a variety of ready-made templates.<\/p>\n Before starting, determine the exact information you want to collect. Then, follow this structure:<\/p>\n The Welcome Page<\/strong> should include information about the quiz topic, the number of questions, and the estimated time to complete it. The goal of this page is to grab the user\u2019s attention and encourage them to start the quiz. You can boost conversion rates by offering a small reward for completing the quiz.<\/p>\n Focus on crafting your quiz questions carefully, as the answers will form the foundation of your future offers.<\/p>\n The ADS Quiz builder includes a logic function, allowing you to create branching questions based on previous answers. This helps personalize the quiz and makes it more engaging for users.<\/p>\n The Contact Page<\/strong> in ADS Quiz can include up to four fields. The fields for email and phone numbers have validation to ensure proper formatting.<\/p>\n After providing their contact information, users can either be directed to a Thank You Page<\/strong> or redirected to your website, depending on your preference.<\/p>\n To efficiently manage leads, the ADS Quiz builder includes a built-in CRM system. If you prefer, you can connect your quiz to third-party tools like Google Sheets<\/strong> or use integrations via Webhooks<\/strong>. You can also send lead data to an email or Telegram bot.<\/p>\n\n
Use Cases<\/h2>\n
Types of Quizzes<\/h2>\n
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How to Create a Multifunctional Quiz<\/h2>\n
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Customizing Questions<\/h2>\n
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Collecting Contact Information<\/h2>\n
Integration and Analytics<\/h3>\n